Posted by Becky Bornstein on March 30th 2012 | 0 comments
We know that trade show season is starting to get into high gear and a lot of our business partners will be making presentations at these events. Presenting is not an easy task. You have to make sure that your content is interesting, valuable, and that your presentation skills are entertaining. You can have the best slideshow prepared, but if you don’t bring a personality to the event, then no one is going to listen. Below are some tips to help all the presenters make a big impact at their trade shows.
- If the event has a Twitter hashtag then pre-promote your speech. The day before and the morning before your presentation, be sure to let people know you are speaking, what you are speaking on, and what time using the hashtag.
Do not put more than 20 words on a single slide. If people have to read your slide, you’ll lose them. Use headlines and text to cue your stories, and pictures to amplify your point.- Don’t stand behind the podium. A podium places an unnecessary barrier between you and your audience. Talk with the audience, not at them.
- In order to be remembered, you need to use everything at your disposal. A wardrobe is key. Find something that people will remember. Have a signature color that you wear every time you present, something that people will take note of and remember.
- Show your pearlie whites and smile! It’s contagious. Always start the presentation with a big smile and set cues for yourself to smile through out the presentation. The more people smile, the more positive they will be in general. It also helps to keep people awake.
- Give away something for participation. I almost always give a signed copy of my book away to reward participation. It helps with questions later and always gets you talking with someone after the presentation.
Above are just some of the key tactics, but it should definitely help get you started in the right direction. Remember, if you are energetic, your audience will be energetic. Make sure to be passionate about whatever you are presenting so it shines through. What other tips would you add to this list?
Photo courtesy of flickr
Posted by Becky Bornstein on February 13th 2012 | 0 comments
At DataSource we believe that one of the most important steps when working with a client is the assessment and planning stage. This is one of the first steps where we establish a benchmark so that we can set realistic targets and goals. We analyze your business processes and procedures to understand your current business environment in order to provide recommendations that are specific with target and cost savings objectives. We have worked with many clients throughout the years and we have found a set of questions that are really key to this portion of the assessment. They will help tailor the recommendations we offer. Below are the top 10 assessment questions that we have found most useful:
What current processes does your company have in place? What processes are actually used?- What are each processes used for? And who is involved with each process?
- When is the last time you evaluated your processes?
- Who keeps the processes updated?
- What are the top 5 issues you are currently facing?
- What is good about your current process?
- What are 3 specific goals you would like to attain?
- When do you want everything set up by?
- How do you currently measure your productivity?
- Are your current processes aligned with your overall business strategy?
There are a ton of other questions and evaluations that we preform. But these questions are a great place to start the process and get an introduction into the company that you are going to be working with. Data Source conducts a complete supply chain analysis so that we can maximize your cost reduction potential. Industry-specific assessments can be conducted for the commercial, restaurant/hospitality, and automotive industries.
What other questions would you add to the list?
Photo courtesy of flickr
Posted by Becky Bornstein on December 1st 2011 | 0 comments
QR Codes are the “in” thing right now! They are so much fun and it’s great to be able access a large amount of information through one click. Restaurants definitely are capitalizing on this marketing tool. We have seen them in all sorts of ways. It’s a great way to gain exposure, connect with clients and increase sales. If you in the restaurant industry and have hesitated to jump into using this new marketing tool below are some great ways to incorporate QR codes into your marketing plan.
Daily Specials – This is a great way of retaining customers and making it easier on your staff so that they don’t have to repeat the specials over. Also, customers like this because they can actually read the specials at their own convenience.- Taking Orders – You can place QR codes on ads and menus that will take people to a page where they can order online. This is the perfect option for delivery and carry-out.
- Nutritional Information – Placing a QR code on your menu that takes people to the nutritional facts will keep your menu looking clutter free and people will still get the information they want. All you need to do is set up a mobile friendly page with the information.
As you can see, there a plenty of different ways QR codes can be used. Other ways include making reservations, getting discounts, and getting detailed directions to the restaurant.
Have you used QR codes in your marketing campaigns?
Photo courtesy of flickr
Posted by DataSource Newswire on August 30th 2011 | 0 comments
When it comes to print supply chain management, find a system that works and stick with it.
With clients in the restaurant industry, automotive industry and commercial industry, DataSource understands their needs unique. Innovation and creative solutions sets DataSource apart from the competition by focusing on the individual needs of each client. With apparel and event specific products, brand identity and protection is always a priority for DataSource.
Changing and adapting is necessary for the survival of any business. DataSource helps pin-point and examine specific target markets then develops, designs and delivers campaigns to fit your needs. Sometimes when DataSource is hired, clients have campaigns already in place. DataSource can help run the campaign more efficiently with print supply chain management, buying power, or slight modifications to the campaign.
Having DataSource examine print supply chain management needs with fresh, yet very experienced, eyes means innovative solutions can be successfully paired with a company’s system. DataSource continually monitors client services and results to keep its innovative solutions working efficiently for the long term. DataSource develops solutions, designs innovative approaches and delivers outstanding results to its clients time after time.
Posted by DataSource Newswire on August 15th 2011 | 0 comments
Restaurants need to stay competitive and evolve in this changing market and economy.
Like local restaurants, DataSource relies on long term relationships with its clients. DataSource does much more than supply a restaurant with an efficient print supply management solution. With experts on staff who know the volatile restaurant business first hand, DataSource can help enhance an establishment’s marketability while helping make the print supply chain more efficient.
DataSource is able to help make a local diner or nationally known chain, stand out in what seems like an overcrowded and rather redundant industry. Standing apart and being seen as unique is important long before the customer orders from the menu. With professionally designed, customized banners and posters, DataSource works hard to protect brand identity and create memorable visuals with well designed menus and menu boards. Also, with close attention to individual needs, DataSource ensures the competition is not churning out the exact same platform as a marketing tool. Each client has different needs, different expectations and very unique long term goals. Each of these is seriously attended to and never lost in the shuffle when DataSource is in charge of marketing supplies.
From everyday operations to follow up surveys, DataSource is a restaurant’s best partner and supplier of print supply chain needs from start to finish. Tap into the resources at DataSource and you’ll begin to understand how our print supply management and restaurant marketing expertise helps you focus more on customer service which helps make loyal, repeat customers.
Posted by DataSource Newswire on July 28th 2011 | 0 comments
Restaurant Marketing
You have critical demands, short turn times and challenges associated with marketing your restaurant. DataSource provides you with the flexibility to customize your marketing efforts, increase revenues and shorten the time to market while driving top-line growth.
Menus
Table Tents
Gift Cards
>> see all offerings in restaurant marketing
Restaurant Training Products and Applications
Want customer loyalty and return visits to your restaurant? DataSource provides online, in-store and off-site seminars to help train your staff to provide a great experience for your customers.
Guest Checks
Signage
Safety Products
>> see all offerings in restaurant training products and applications
Restaurant Operational Products and Applications
Keeping your restaurant running smoothly and with a customer service focus is an everyday challenge for all General Managers. DataSource supports your everyday operations as well as keeping you prepared for the unexpected.
Guest Checks
Signage
Safety Products
>> see all offerings in restaurant operational products and applications
Restaurant HR and Corporate Communications Products and Applications
Managing employee communications today can be accomplished using a wide array of solutions. DataSource provides cost-effective ways to help improve processes whether it’s a kitted, on-demand or electronic solution.
New Hire Kits
Print On Demand
Employee Manuals and Booklets
>> see all offerings in restaurant HR and corporate communications products and applications
Posted by DataSource Newswire on July 22nd 2011 | 0 comments
Fresh ideas come from experienced places. At DataSource, our goal is to help our clients become more fit. Survival of the fittest in the corporate world means adapting to new environments, understanding the changing market and competing on a healthy level, locally and globally.
Creativity that makes a difference is something that can be sparked when the right minds come together with the same goals. DataSource professionals study your company’s needs, develop ideas, design solutions and deliver implementation.
It’s time to break free from the status quo and get on the road to higher successes by utilizing the services of DataSource:
Planning & Assessment
Marketing & Creative
Procurement & Sourcing
Fulfillment & Distribution
Technology Integration
Reporting & Management
At DataSource, we keep what works efficiently in your company while implementing workflow improvements, print management solutions and other services that help improve your company’s position in the market.
Posted by DataSource Newswire on June 22nd 2011 | 0 comments
Waste is unavoidable when anything is mass produced. DataSource knows digital on demand is the smarter and more efficient way for any company to meet their print supply needs. For business forms, marketing supplies, training materials, and personnel management packets, mass ordering and storing just does not make economical sense.
When a company has limited space, storage is a real concern. Wasting resources and company square footage takes away from other options for that very space. Developing a print supply chain management process is a better option.
DataSource can maintain a steady stream of print supply materials on demand. By using the print on demand capabilities of DataSource, business materials are designed, printed and distributed on an as-needed basis, with minimal cost or waste when changes need to be implemented.
By maintaining a close and personal relationship with each client, DataSource designs, develops and delivers print materials with impeccable efficiency. Individualized service with the capability to adjust and evolve print supply needs with minimal waste makes DataSource both the smart choice and the economically sound choice.
Posted by DataSource Newswire on June 14th 2011 | 0 comments
From local small businesses to global chain restaurant and hospitality businesses, they all have the same needs. They all need growing sales and efficient operations to be successful.
With DataSource, efficient operations and growing sales is an attainable goal. One way DataSource is able to help restaurant and hospitality clients is to personalize print supply needs. One way to do this that is through direct mail. With a personalized message, DataSource can help clients target a specific client base. If the direct mail message is not individualized or sent out to the correct consumer demographic, it is simply a waste of time and money, for both the restaurant and the print supply chain management team.
Utilizing the direct mailing capabilities that DataSource can customize for any restaurant or hospitality chain business is the perfect way for a business to put its best foot forward to both potential and established clients, while simultaneously gathering important information to improve the overall business. Drawing in new clients while maintaining the trust and respect of established customers can help any business become more successful.
For a free consultation about your next marketing project, contact DataSource.
Posted by DataSource Newswire on May 5th 2011 | 0 comments
(KANSAS CITY, Mo) DataSource, Inc., one of America’s leading print supply chain management companies announced the rollout of MarketNow™ – Customer Relationship Management (CRM) Solutions, its newest customized business offering that will source, produce and deploy a wide array of marketing components for its restaurant/hospitality, automotive, financial and general commercial clients.
MarketNow™ is designed to reduce marketing program costs, support brand management and enhance print supply chain efforts through nationwide marketing solutions such as POP, response management and corporate identity; fulfillment services including kitting, customized 
digital production and traditionally printed material; event and trade show support with customized catalogs, premiums and displays as well as marketing channel support such as banners, displays and direct mail programs.
In addition to the production and fulfillment of millions of documents, MarketNow™ will also incorporate QR, or quick response codes in various marketing programs such as hang tags, signs and other printed material as an innovative way to steer customers to a website, marketing video or coupons.
“We are so pleased to add this new offering to our list of client services,” said David Holland, president of DataSource. As our company continues to move forward, our goal stays the same. To always provide our customers with compelling, efficient and innovative solutions. MarketNow™ will do just that.”
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