Posted by Becky Bornstein on January 27th 2012 | 0 comments
Fulfillment and distribution are, quite literally, where the rubber meets the road with supply chain management. You need to find warehouse and distribution centers that provide turnkey solutions and flexibility in meeting your kitting, fulfillment and distribution needs. If you have been considering outsourcing your warehousing 2012, below are a list of reason why it is definitely a good idea.
If you don’t have the capabilities to maintain a distribution center- You can avoid capital expenditures for equipment, software, and infrastructure
- It can improve your business’s fulfillment and supply chain processes
- Gain a competitive advantage over your competitors through the use of supply chain professionals
- Reap the benefits from advanced technologies and warehousing software without having to make a huge investment
- Reduce shipment times and increase reliability
- Increase inventory control and lower cost in lead generation
The most important thing to do is take a thorough look at your company’s needs and the goals they are trying to accomplish. See if outsourcing is really a service that will help give you the competitive advantage you have been searching for. As stated above the main reason for going outside your company is to acquire an expertise, talent and resources that you do not have internally. The benefit in doing this is that you will have more time to focus on your expertise and fine-tune that so you will be able to provide the best quality is service and product.
Do you outsource you warehousing?
Photo courtesy of flickr
Posted by Becky Bornstein on January 10th 2012 | 0 comments
Many companies make the mistake of just putting up a “contact us” form or “sign up for our newsletter” on their website and then just expect people to jump at giving their information. This truth is most website capture less than 10% of the data from their target audience. When you put some numbers down on paper, you will see how much money your business is really losing. This is why it’s important to learn and implement tactics that will actually encourage your target audience to give you their information. Below are 5 tactics that a great for capturing more data from your target audience.
Provide compelling information to make a valid value exchange between your prospect and your business. You can do this by offering free reports, whitepapers, e-books, articles or guides.- Get the most out of simple contact forms by using them to showcase your company’s personality. Be conversational and inviting to your audience.
- Encourage your audience to sign up for your loyalty programs. Highlight the benefits of becoming a repeat customer. Offer something exclusive, such as special discounts or priority registrations.
- Make prospects feel special, invite them into your VIP group, and give them free information so they feel a part of your club. Loyal fans and followers are more likely to convert others.
- Offer them free education. Never underestimate the power of useful content. There is so much information out there on the web, so separate yourself from the rest by being your prospect’s go-to source for quality education and information.
What other tips would you add to the list above?
Photo courtesy of flickr
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